I am Coming
Feature ReleaseJune 3, 2025Analytics

UTM Tracking

Capture campaign sources with UTM parameters across components.

UTM Tracking

Flow diagram: Guest clicks Instagram → Invite Page → RSVP → Analytics Dashboard. Title overlay: "Know What Works."

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Track What Works: Advanced UTM Parameter Support

Understanding where your guests come from is crucial for event success. Our new UTM tracking feature helps you capture campaign sources across all components.

Real-World Scenario: Marketing Manager's Multi-Channel Campaign

Sarah, a marketing manager for a tech startup, was promoting their product launch event across Facebook, LinkedIn, email campaigns, and partner websites. She needed to know which channels were driving the most RSVPs.

With I am Coming's UTM tracking, Sarah could add unique parameters to each campaign link and track performance in real-time through our analytics dashboard.

Why It Matters

UTM tracking empowers you to:

* Measure campaign effectiveness across platforms

  • Optimize marketing spend based on performance
  • Understand your audience's behavior patterns
  • Make data-driven decisions for future events

    Perfect for marketers, business owners, and anyone serious about event promotion.